DIGITAL ADS - EXAMPLE

GOAL
CoStar groups ads purchased as either Platinum or Diamond ads. CoStar started LoopNet retargeting ads as an effort to provide clients with maximum exposure beyond purchasing a LoopNet link. In order to provide clients with the highest quality experience I partnered with my director to figure out custom design templates we could provide. Our threshold for providing clients these services ranges from $5k to $15k per month. 

PROCESS
I along with my team embarked on this project to explore elegant visual solutions. I lead the team into our custom project while also participating in the process. We provided parameters based on known client needs and their engagement for wanting to have an elevated experience. We provided milestones for project completion and every meeting designers shared, collaborated, and provided thoughtful feedback. 

RESULT 
A fun project that provided clients a better experience. As we learn, grow, and adapt to our clients needs, my leadership does as well. The results are providing our top dollar clients an experience that sets them apart and may engage users in a higher click rate that will get their building leased or sold faster.