GIRL SCOUTS OF THE USA

GOAL
Girl Scouts wanted to update their complete Gold Award Girl Scout program and refine their process and pair it with a redesigned separate web portal that matched it. 

PROCESS
The Gold Award Girl Scout is a top tier Girl Scout that embodies the responsibilities of being a role model in their community. The process to becoming one is not an easy feat and Girl Scouts wanted to provided an updated step by step plan from a UX and Visual design implementation. We Participated in many collaborative meetings with Girl Scouts and our UX team to provide visual designs options.

RESULT 
A fun, simplified process that girls and adults alike would be able to navigate but with a touch of modernity.

Although we’re not trying to become a Girl Scout Gold Award girl, we’re still able to see the login page, take a look!

UX EXPLORATION

With the task of simplifying the Girl Scout Go Gold process and complimenting it with a simple and easy to follow visual design, our team had our work cut out for us. Before diving deep into visual design, I sat in on UX workshops with Girl Scouts and my team and took a complex process to something beautiful.

VISUAL DESIGN

As lead designer on this effort, participating in all facets of the project was important to deliver a visual design that not only understood our high schoolers that were going to use this extensively, but to take a complicated process and simplify it.